Sitebulb Privacy Notice

This Privacy Notice is a public statement of how Sitebulb applies data protection principles to processing data. It will provide clarity on who is collecting the data, what data is being collected, and what is being done with the data.

Who we are

Sitebulb is a product developed by Sitebulb Limited (Company Registration Number 12125600). The management of Sitebulb Limited is located at Hill View, Bell Lane, Biddenden, Kent TN27 8LD.

This Privacy Notice governs the collection, storage and use of personal information collected by Sitebulb Limited, via the website at, through the desktop software 'Sitebulb,' and any 3rd parties used by the organisation.

What we collect

We ask for your name and email address when you signup to our service. This is our primary mechanism to identify you when you log in, and allows us to assign licenses to your account to enable you to use the software.

For licensing and security reasons we also collect your computer IP address, and your machine name.

We may additionally ask you for more information when you report a problem with the Sitebulb software, to enable us to help you in finding a solution.

What we do with your personal data

The personal data we collect will be used for the following purpose:

  • To assign trial or paid licenses to you, which enables you to use the software.
  • To allow us to disambiguate users, so that we can offer every user a free trial license.
  • To prevent abuse of the free trial license, for instance a single user signing up with multiple different email addresses.
  • To send support messages to you, to help you to use the software successfully.
  • To send marketing emails to you (note that we only do this if you explicitly opt-in to marketing emails, a separate consent to accessing the software).

Our legal basis for processing personal data is as follows:

  • Contract – when you sign up for a Sitebulb account, you are entering into a contract with Sitebulb, allowing us to grant you a license to use the software.
  • Legitimate Interests – it is in our business interest that we do not open ourselves to abuse of the free trial provision.
  • Consent – when you sign up to receive our email newsletter we will ask for your explicit consent to collect and store your personal data. This is not a requirement of the Sitebulb software, but an ‘additional extra’, and you may withdraw your consent at any time.

How is the data stored?

Data is stored in our secure UK datacentre, and backed up regularly offline. This data has heavily restricted access, to authorised personnel only.

The list below details all the third parties we share your data with, and some of these are located outside the EU. However, all of these companies are GDPR compliant, and we have signed a Data Processing Addendum (DPA) which complies with GDPR.

Who we share your personal data with

To help us deliver Sitebulb we use various third party applications and services, with which we share your personal data, in order to deliver a better service.

These third parties are as follows:

  • Intercom, which is a messaging and support application. We use Intercom to track usage of the Sitebulb software, and deliver both in-app and email messages to help you use the product more successfully. These messages include updates about the product’s development, highlight features, and deliver support content.
  • Mandrill, which is an email delivery service. We use Mandrill to deliver emails necessary to setting up and managing your Sitebulb account (e.g. ‘Reset password’).
  • Helpscout, which is support helpdesk software. We use Helpscout to track and respond to users regarding issues or questions about the Sitebulb software. To assist us further in finding a solution, we may ask for additional information in certain circumstances, however providing this data is not mandatory.
  • Feature Upvote, which is suggestion and upvoting software to collect feature requests from users. We don’t share any data with Feature Upvote, however they collect your name and email address when you make a submission, and we have access to this data via a secure login. Occasionally we will reach out to users directly via email, to discuss a request in more detail.
  • Paddle, our order process is conducted by our online reseller is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns. Paddle is effectively a reseller of the Sitebulb software, so you enter into a separate contract with them. We do not share any personal data with Paddle, although we do have access to the personal data that they collect via a secure login, and via API, on our own secure servers.
  • Xero, which is accounting and book-keeping software. We only use Xero in special cases, where users are unable to sign up via Paddle, and require us to invoice them directly. In such cases, we collect and store a name, email address, company name and company address. This data is not shared with any other systems, and is only used for accounting purposes.
  • G Suite, which is a set of productivity tools. We use G Suite as our email provider, so most email communications from the company is routed through G Suite.
  • Jira, which is a software development and project management tool. We use Jira to plan our development sprints and to track our progress on business and development projects.
  • Close CRM, which is customer relationship manager software. We use Close CRM to store customer information and assist with communications.
  • Slack, which is a instant messaging and communication platform. We use Slack as our primary form of internal communication as a business, both for text messaging and video calls. Personal data may be shared in Slack messages we are discussing issues/suggestions/features ideas that were brought to our attention by specific users.
  • Google Analytics, Google Search Console, Google Sheets and Google's Looker Studio, which are publicly available analytics and reporting tools provided by Google. Data from these tools can optionally be accessed via the Sitebulb software, if you log in with your Google account. We use them to augment the data in Sitebulb reports, and to make it easier to share the data that Sitebulb collects. Sitebulb's use and transfer to any other app of information received from Google APIs adheres to Google API Services User Data Policy, including the Limited Use requirements (please find our disclosure agreement here).

How will the information be used

Your personal data is primarily used in the process of creating and managing a user account. Licenses are assigned against a user account, which enables users to access and use the software. We do not collect or use any data unless a user signs up for an account in the first place, or voluntary contacts us via email or otherwise.

Additionally, we also use the data for the following reasons:

  • To provide 'onboarding' support, in order to help users get set up correctly when initially using the software.
  • To provide ongoing support, to help users successfully use the software, and introduce them to new or unused features.
  • To help users when they get stuck or encounter problems using the software.
  • To track and resolve bugs and issues in the software.
  • To send marketing emails, both product-related and informational/educational content (must be opted-into separately).

How long will the data be stored for?

The data will be stored for the lifetime of the service. One of the primary reasons we collect and store personal data is so that we can offer every user a free trial of the software, without the significant business risk that this offer be abused by users registering multiple trials from different email addresses.

By matching email address data with computer and IP address data, we can mitigate this risk and prevent abuse, since we have a much more accurate idea of who has tried the software previously.

Since this could occur at any future point in time, it is necessary for us to store this data up until the point where the business is no longer trading. 

What rights do you have?

As the data subject, you have the following rights:

  • The right to ask us to provide you with copies of personal information held about you at any time, free of charge.
  • The right to ask us to update and correct any out-of-date or incorrect personal information held about you, free of charge.
  • The right to opt out of any marketing communications that we (or any third party to whom we have disclosed your personal information with your consent) may send you.
  • The right to have your personal information deleted and removed from our systems, and any 3rd parties whom we have shared your data with.

What happens if I ask for my personal information to be deleted?

We will need to close your Sitebulb account, meaning you no longer have access to use the software. We will then remove all records of your personal data from our internal data stores, and go through the user deletion process for each of our third parties with whom your personal data may be shared. Please see the list above for the full details of third parties.

What we don’t and won’t ever do

We don’t, and never will sell or rent your information to any third party.

What happens to my data during and after the free trial?

When you sign up for the free trial with Sitebulb, you enter into a contract with us, for us to provide you with access to the software for the duration of the trial. During this period, and for a short time after, we will contact you in order to help you use the software successfully, and support you should you run into any issues. Once this period is over, we will not contact you again for any reason.

We will still however store your personal data, as we need this to help manage the free trial provision.

How can you raise a complaint?

If you wish to exercise any of your rights as stated above, make a data access request, have a question about our Privacy Notice, or wish to raise a complaint, please do not hesitate to contact our Data Protection Officer, Patrick Hathaway, using the email address: [email protected].


The website uses cookies to distinguish you from other users of the website. This helps us provide you with a good experience when you browse the website, and also allows us to improve the website.

A cookie is a small file of letters and numbers that are stored on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

The cookies we use

We make use of the following cookies:

  • Necessary cookies. These are cookies that are required for the operation of the website. They include, for example, cookies that enable you to log into secure areas of the website or make use of billing services.
  • Statistics cookies. These cookies help us recognise and count the number of visitors and to see how visitors move around the website when they are using it. This helps us improve the way the website works, for example, by ensuring that users are finding what they are looking for easily.
  • Marketing cookies. These cookies help us to understand if a user has shown interest in certain areas of our website, with the intention that we may use the data to deliver targeted ads, and to track the conversion performance of ads we run. 

Third party cookies

Please note that third parties (e.g. Google Analytics) also set cookies, over which we have limited control. These cookies are primarily used for analytical purposes, to help us understand how visitors interact with websites by collecting and reporting information anonymously. No personally identifiable data is sent to third parties via cookies.

The following third parties set cookies on the Sitebulb website:

  • Google Analytics - this is a product that tracks user behaviour across the website. Google Analytics set some cookies to allow them to follow user paths and identify unique users. We have set up our Google Analytics code so that it does not set or store a UserID, and so that it anonymizes IP addresses. As such, no personally identifiable information is stored. Google Analytics also sets some cookies to build 'remarketing lists' for potential future marketing campaigns.
  • Typekit - this is an Adobe product that provides web fonts which we use on the website. Typekit set a cookie in order to collect information about the fonts being served to each site. This data does not include any information about the users who are visiting the website (read more here).
  • Paddle - this is our reseller, which handles all Sitebulb payments and subscriptions. Paddle set some cookies to track user journeys, and to deliver their 'checkout' product reliably.
  • Twitter - this is a social media platform that we occasionally use to run advertising campaigns. Twitter sets some cookies to track user journeys, and to build 'remarketing lists' for potential future marketing campaigns.
  • LinkedIn - this is a social media platform that we occasionally use to run advertising campaigns. LinkedIn sets some cookies to track user journeys, and to build 'remarketing lists' for potential future marketing campaigns.
  • Facebook - this is a social media platform that we occasionally use to run advertising campaigns. Facebook sets some cookies to track user journeys, and to build 'remarketing lists' for potential future marketing campaigns.

Further information about cookies

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the website. If you would like more information from an independent resource on a range of cookie-related issues, including how to change your browser settings, please visit All About Cookies.

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