URL received no organic search traffic

This means that the URL in question received no organic search traffic, per the connected Google Analytics and Google Search Console accounts.

Why is this important?

If a page has received no organic search traffic, this is obviously a bad sign from an SEO perspective. It may indicate that the content is low quality, and doesn't do a good job providing an answer for relevant search queries. It may be due to the page having poor link equity - if the page has very few internal links, for instance - which would also make it difficult to rank well in organic search.

What does the Hint check?

This Hint will trigger for any internal URL which recorded zero clicks in Search Analytics, and zero visits in Google Analytics.

This data was collected from Google Search Console and Google Analytics, via API, for the connected Property/View, and for the specified date range.

Why is this Hint marked 'Potential Issue'?

This Hint is a 'Potential Issue', which means that it is unlikely to be affecting the site at the moment, but should be investigated as it could cause issues in the future.

For example, it might simply be the case that this is a low traffic page, and there didn't happen to be any visits during the given time frame.

However, achieving no search traffic at all probably means that the page is doing a poor job from an SEO perspective, and is likely to be a candidate for 'improve or remove'. We would recommend manually reviewing pages that receive no organic search traffic.